In his forthcoming book, Rex Cattanach shares a time-tested process for selling your privately-owned business on great terms. This book will reveal: Why Many Businesses are Undervalued, Surprising Ways You Can Increase Value Before You Sell, The Heart of Great Deals, How to Negotiate a Sale on Great Terms, Working with Advisors and Brokers
![]()

Keats Group LLC professionals will adhere to the following code of ethics:
Act with integrity and strong ethics in all business dealings and personal conduct. We will be professional, honest and direct with clients, prospects, buyers and their agents. We will deal honestly and candidly with client prospects, decline client opportunities if we are unsure we will add value to the project or transaction, and encourage ethical conduct by others. Profits are secondary to business ethics.
Improve professional competency and results in our field through continuing education, research and writing. Our professionals will have relevant academic and business credentials. We will invest in our people.
Use good professional judgment and care, be thorough in our work and take responsibility for the success of our clients' business transfer.
Communicate well with clients and stakeholders to avoid surprises. Work diligently to correct mistakes or oversights if they arise. We will strive to be our clients' partner, taking the lead in preparing for and managing project tasks.
Lead by example in serving communities in which we work and live.